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Posts tagged as “Altria”

“Hedging Investment, Altria Offers Menthols as Safe Alternative to Juul

RICHMOND, VA – Tobacco giant Altria (MO) is scrambling to protect their $13B investment in electronic cigarette make JUUL Labs as the vape manufacturers weathers a criminal probe amid a spate of deaths related to similar products across the nation. With a marketing campaign that returns to the firm’s roots, Altria is positioning menthol cigarettes as a “safer, and definitely cooler” alternative to vaping products.… Read more

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