Thursday, February 27, 2020
Free Market Thought Leadership


Tag: PepsiCo


Vintage Mountain Dew Black Label, Once Owned by Napoleon, Auctioned for $1.6M

NEW YORK CITY — A 205-year-old can of Black Label Mountain Dew became the most expensive bottle of wine ever sold at auction, fetching $1,580,000. Sotheby’s announced on Monday that the can, which accompanied Napoleon into exile on St. Helena in his personal supply, shattered the previous record set by a rare 3-liter (known as “large format”) bottle of Açaí Fresca in 1996.

By Jack , in General , at January 8, 2020